Top 5 Drawing & Coloring Apps in the UK: Q2 2023

In the second quarter of 2023, the top 5 drawing and coloring applications on a unified platform in the United Kingdom showed varied performance metrics across weekly downloads, revenue, and active users. The data, sourced from Sensor Tower, provides an insightful look into the trends for these popular apps.

Color by Number：Coloring Games from Wildlife Studios experienced a steady weekly revenue of around $8K to $10K, peaking at $10.2K in the week of April 10. Weekly downloads saw a significant fluctuation, reaching a high of approximately 23K in mid-April and a low of about 8.5K in mid-June. Weekly active users remained relatively consistent, peaking at around 148K in early April and declining to approximately 94K by mid-June.

Disney Coloring World by StoryToys Limited showed a gradual decline in weekly revenue, starting at $5.6K at the end of March and dropping to around $4.6K by the end of June. Weekly downloads for the app remained relatively stable, with a slight increase towards the end of the quarter, peaking at about 3.6K. Weekly active users saw a peak of approximately 8.4K in late April and a low of about 6K in mid-May, ending the quarter at around 7.5K.

Sandbox - Pixel Art Coloring from Alexey Grigorkin maintained steady weekly revenue, averaging around $4.5K to $5.2K throughout the quarter. Weekly downloads fluctuated, peaking at approximately 5.8K in early April and dropping to about 3K in mid-June. The app consistently engaged a large number of active users, with a peak of around 347K in early April and a slight decline to approximately 290K by the end of June.

Cross-Stitch World by InertiaSoft had a relatively low but consistent weekly revenue, ranging from approximately $2.3K to $3.7K. The app saw a significant increase in downloads towards the end of the quarter, reaching a peak of about 525 in mid-June. Weekly active users peaked at around 2.7K at the end of March and gradually declined to about 2.1K by the end of June.

Crayola Create and Play from Crayola had a weekly revenue ranging between $2.2K and $3.7K, with a slight decline towards the end of the quarter. Weekly downloads were relatively low, peaking at around 1.8K in mid-April and dropping to about 760 in mid-June. Active users for the app saw a gradual decline, starting at approximately 2.9K at the end of March and ending the quarter at around 1.9K.

For more detailed insights and trends, visit Sensor Tower.